REACH YOUR CROWD

Media Relations. Content Creation. PR strategy.

Media Relations. Content Creation. PR strategy.

> OUR GIG IS TECH AND AUDIO PUBLIC RELATIONS.

> OUR GIG IS TECH AND AUDIO PUBLIC RELATIONS.

> OUR GIG IS TECH AND AUDIO PUBLIC RELATIONS.

We Turn The Spotlight on your brand.

IGC Public Relations is a technology centric PR company, with an emphasis on the following media topics and categories:

Consumer Electronics
Prosumer Electronics
Pro Audio
Spatial Audio
MI
Pro AV
Unified Communications
Broadcast and IPTV
Data Storage and Security
Mobile Tech and Accessories
Tech for Content Creators
Immersive Audio Storytelling

arrow-icon-size3 The Work

Our Services

Media Relations

With complete dedication, we endeavor to serve the media in all facets of their work. We aim to inspire content. And we live to craft pitches that resonate, so that your company and products gain original and consistent coverage.

CONTENT CREATION

We learn your product and story inside and out, and then write blog content and case studies, with SEO best practices in mind.

PR Strategy

We work with your marketing team to lay groundwork for timed coverage on products that are launched during media cycles, such as trade shows and holidays.

Our Services

MEDIA RELATIONS

With complete dedication, we endeavor to serve the media in all facets of their work. We aim to inspire content. And we live to craft pitches that resonate, so that your company and products gain original and consistent coverage.

Content Creation

We learn your product and story inside and out, and then write blog content and case studies, with SEO best practices in mind.

PR Strategy

We work with your marketing team to lay groundwork for timed coverage on products that are launched during media cycles, such as trade shows and holidays.

> Client coverage in niche and globally

// FROM all categories we're immersed in, to mainstream tech media.

> Client coverage in niche and globally

// FROM all categories we're immersed in, to mainstream tech media.

Built on relationships

Our Methodology involves software tools, personal outreach, and tactful persistence. We have the ability to filter and pitch to writers, editors, producers, and influencers that have an interest and specialty in a specific type of product category. We employ a proprietary CRM system to keep the process organized and focused throughout all levels of a program.

We’re immersed in the topics that relate to the client products. This allows us to have meaningful conversations with media when we’re pitching something we think is newsworthy. Pitches are carefully developed with relevant story angles, and personally delivered to the media we talk with on a daily basis.

> launchED 100+ products.

> thousands of earned media, influencer, and social media placements.

This coverage ranges from trade publications in specific categories, to mainstream media.

> launchED 100+ products.

> thousands of earned media, influencer, and social media placements.

This coverage ranges from trade publications in specific categories, to mainstream media.

we collaborate with brands

KUDOS

IGC PR has been instrumental in creating attention around our international product launch through reviews in physical and digital media, influencers, roundups and gift guides. Our rep is Ian Cohen, and we are really impressed with the way he engages with the topic, gets to know the product on a personal level and spends time researching the topic. We are certainly pleased with the results – our global brand presence is greatly improved due to his work.
Tom TronesCo-founder, Minuendo
Ian provides the kind of personalized attention and strategy that you're not likely to find at a big agency. At the same time, his years of experience and deep relationships in the industry can open all the same doors and get you connected with the outlets and customers that will take your brand to the next level.
Brad SwansonVP of Marketing, NOMONO
"I've worked with Ian in his capacity as both a writer and a publicist for Canadian Musician and Professional Sound magazines and he's always pleasure to deal with. The quality of his work is excellent, he's professional and helpful, and he works quickly and respects deadlines. He's the kind of person that every editor appreciates working with.
Michael RaineEditor in Chief, Canadian Musician and Professional Sound Magazine
Ian concentrates a lot of effort with regard to our trade-show related media activities leading up to and during shows such as CES, CeBIT, NAB, and FOSE. We end up with a steady flow of well respected journalists, editors, bloggers, analysts, and broadcast producers coming to interview us at our booth. Bottom line…If you are looking for an effective and reasonably priced solution for PR, I would start by calling Ian at IGC PR.
Asher GhadoushiDirector, ROCSTOR
Ian planted the seed for a really interesting feature for our magazine, helping to provide content and images from his client. We were able to explore the subject in great depth, broadening it out to provide our readers with a well-rounded view of an issue that's currently very topical for our industry, and we've had great feedback about it.
Caroline MossEditor, Pro AVL Asia
You have set a new bar for all other PR companies. Your attention to detail and knowledge of our products and marketplace have helped us see fantastic results.
Greg SadDirector of Marketing, KB Covers
Ian, you have been, and continue to be a pleasure to work with. Your commitment to the equipment you represent and your strong communication skills make my job a breeze.
Russ LongContributor, MIX Magazine
I wanted to take this opportunity to thank you for the effort you put in for our NAMM show. In a short time you were able to generate some attraction to our device.
Michael LohCEO, iConnectivity
During a 10 month period, iTwin tasked the IGC PR team with targeting specific media outlets that provide content for select business verticals, such as accounting and legal professionals. In each of these verticals, they have zeroed in on a persuasive story pitch for iTwin. From Entrepreneur Magazine to Law.com to CFO, the editorial placements are consistently aligned with our strategic goals. Additionally, IGC PR helped drive our Storage Visions 2012 and CES 2012 pre show media relations activity, and delivered excellent results. We very much appreciate IGC PR’s talent, effort, attention to detail, and overall support for iTwin.
Brian ChamberlainDirector of Marketing, iTwin
Thanks for your hard work!
Tracey RueschPresident, Adrienne Electronics
Ian’s persistence and attention to detail in setting up interviews and pitching products and services mark him as professional but not overbearing. I’ve had the opportunity of working with him in producing the ”Geek Girl” broadcasts and always welcome hearing about his clients, several of whom we have showcased. One a one-to-ten scale, he’s a twelve!
Judith A. RogowEditor/Producer, Geek Girl
Thanks for all your hard work for CTIA. The PR has helped.
John SantoPresident, BeAHeadcase
Thanks for being so helpful all the time!
Christina DesMaraisContributor for Inc. & PC World
We’ve had great coverage since signing you on and are thrilled with the results. Your plan of attack works great!
Sara LumCMO, Breffo

SOME KUDOs

IGC PR has been instrumental in creating attention around our international product launch through reviews in physical and digital media, influencers, roundups and gift guides. Our rep is Ian Cohen, and we are really impressed with the way he engages with the topic, gets to know the product on a personal level and spends time researching the topic. We are certainly pleased with the results – our global brand presence is greatly improved due to his work.
Tom TronesCo-founder, Minuendo
Ian, you have been, and continue to be a pleasure to work with. Your commitment to the equipment you represent and your strong communication skills make my job a breeze.
Russ LongContributor, MIX Magazine
You have set a new bar for all other PR companies. Your attention to detail and knowledge of our products and marketplace have helped us see fantastic results.
Greg SadMarketing Director, KB Covers
Ian concentrates a lot of effort with regard to our trade-show related media activities leading up to and during shows such as CES, CeBIT, NAB, and FOSE. We end up with a steady flow of well respected journalists, editors, bloggers, analysts, and broadcast producers coming to interview us at our booth. Bottom line…If you are looking for an effective and reasonably priced solution for PR, I would start by calling Ian at IGC PR.
Asher GhadoushiDirector, ROCSTOR
During a 10 month period, iTwin tasked the IGC PR team with targeting specific media outlets that provide content for select business verticals, such as accounting and legal professionals. In each of these verticals, they have zeroed in on a persuasive story pitch for iTwin. From Entrepreneur Magazine to Law.com to CFO, the editorial placements are consistently aligned with our strategic goals. Additionally, IGC PR helped drive our Storage Visions 2012 and CES 2012 pre show media relations activity, and delivered excellent results. We very much appreciate IGC PR’s talent, effort, attention to detail, and overall support for iTwin.
Brian ChamberlainMarketing Director, iTwin
Ian’s persistence and attention to detail in setting up interviews and pitching products and services mark him as professional but not overbearing. I’ve had the opportunity of working with him in producing the ”Geek Girl” broadcasts and always welcome hearing about his clients, several of whom we have showcased. One a one-to-ten scale, he’s a twelve!
Judith A. RogowEditor/Producer, Geek Girl
I wanted to take this opportunity to thank you for the effort you put in for our NAMM show. In a short time you were able to generate some attraction to our device.
Michael LohCEO, iConnectivity
We’ve had great coverage since signing you on and are thrilled with the results. Your plan of attack works great!
Sara LumCMO, Breffo
Thanks for all your hard work for CTIA. The PR has helped.
John SantoCEO, BeAHeadcase
Thanks for being so helpful all the time!
Christina DesMaraisContributor for Inc. & PC World
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kudos

IGC PR has been instrumental in creating attention around our international product launch through reviews in physical and digital media, influencers, roundups and gift guides. Our rep is Ian Cohen, and we are really impressed with the way he engages with the topic, gets to know the product on a personal level and spends time researching the topic. We are certainly pleased with the results – our global brand presence is greatly improved due to his work.
Tom Trones
Co-Founder, Minuendo


> We would appreciate the opportunity
to hear about your latest and greatest Innovations.


> We would appreciate the opportunity to hear about your latest and greatest innovations.


> We would appreciate the opportunity to
hear about your latest and greatest innovations.